Drive Results
Grow faster with a detailed marketing plan and objectives
Free Up Time
Gain the confidence to focus on your purpose and goals
Gain Clarity
Efficient processes & clear next steps keep you in the know
About
What is a Fractional CMO?
A fractional Chief Marketing Officer (fCMO) is a part-time, outsourced position who acts as the marketing executive for a business without committing to the cost of a full-time, in-house role.
What does a fractional CMO do?
- Develops a detailed and long term marketing strategy to grow your business.
- Determines what you need to execute that plan.
- Assists with hiring and onboarding employees or agencies.
- Oversees the integration and training of any technologies necessary.
- Reviews and interprets KPI scorecards.
A fractional CMO does NOT…
- Create social media posts
- Write and publish content
- Develop and send emails
- Graphic Design
- Report on each individual result
YOUR FRACTIONAL CMO
Jason DeArmond
Jason DeArmond is a seasoned marketing professional with over 15 years of experience. He has established himself as an expert in driving brand development, strategic planning, and growth marketing. Jason’s deep understanding of both B2B and B2C markets, positions him as a valuable asset to any marketing endeavor.
Jason’s expertise spans various areas of marketing, including social media, content, influencer marketing, email marketing, inbound strategies, and eCommerce. With a strong background in graphic design, he brings a unique creative perspective to his strategic initiatives. His leadership and hands-on experience ensure that clients receive tailored marketing strategies that drive results and build brand equity.
Jason is an exceptional talent. He is a strategic thinker and has a sophisticated understanding of the big picture. His marketing expertise is extremely high.
-Jeff Morrow, G2M Coach
If you are looking for strategy and passion in developing your marketing…look no further.
– Dione M., Impact Marketing
Jason demonstrated exceptional leadership, strategic thinking, and a deep understanding of modern marketing tactics that significantly contributed to the success of our organization.
-Kevin K., PRP
Packages
HIRE YOUR FRACTIONAL CMO
Our Fractional CMO offering starts with building a complete marketing plan over the course of 3 months.
Additionally, you can continue to take advantage of our part-time marketing leadership with 6-month and 12-month agreements to ensure your business keeps growing.
STAGE 1
FRAMEWORKS
$4,500/mo
3 MONTH AGREEMENT
We build your complete marketing plan and set up the tools for execution.
YOU GET:
- Complete Marketing Plan
- 13 Weekly Meetings
- Guidance as needed*
STAGE 2
BUILD OUT
$4,000/mo
6 MONTH AGREEMENT
We refine your strategy, regroup at the quarter, and keep your marketing moving forward.
YOU GET:
- Complete Marketing Plan
- 26 Weekly Meetings
- 1 Quarterly Planning Session
- Guidance as needed*
STAGE 3
ACCELERATION
$3,800/mo
12 MONTH AGREEMENT
We maintain momentum with consistent strategy and execution.
YOU GET:
- Complete Marketing Plan
- 52 Weekly Meetings
- 3 Quarterly Planning Sessions
- Annual Planning Session
- Guidance as needed*
Are these packages not a good fit? We can design a custom one for your company’s needs.
*If short calls or emails are needed for clarification and questions, we won’t leave you hanging.
Prices do not include additional expenses such as travel and meeting space rental.
OR TRY A SESSION
If you’re not ready to take the leap, you can choose a full or half-day session. Either way, you’ll walk away with initiatives you can act on.
$2500
FULL DAY
If you need to address more foundational issues in your marketing, a full day session is the way to go. We’ll focus on defining what drives you as a company and how to keep your marketing on track over time.
Suggested Topics:
- Core Values
- Target Market
- Value Proposition
- Marketing Mix
- Weekly Meetings
$1500
HALF DAY
We’ll dive right in and find the critical pain points. While we can only do so much in 4 hours, we’re not clock watchers. We’ll make sure you end up with actionable steps to improve your marketing immediately.
Suggested Topics:
- SWOT Analysis
- Benchmarks
- Vision/Mission
- Scorecard
- Quarterly Rocks
FREE*
*JUST BUY ME LUNCH
Not sure where to start? Just “buy me lunch!” We can sit down for 30 minutes to an hour and see what your struggles are. This will give us a chance to see if there’s something we can work on together.
Food I like:
- Italian
- Mexican
- Burgers
- Indian
- Non-Vegan
Prices do not include additional expenses such as travel and meeting space rental…or lunch.
Core Values
Our core values are no joke. They guide us in all of our decisions and interactions. If we ever deviate from them, we expect anyone affected to call us out so we can make it right.
No Bull S#!t
Our honest and straightforward communication ensures you always know where you stand. We cut through jargon to provide clear, actionable insights that make sense for your business.
Organize Like a Boss
Chaos? Not on our watch. We bring clarity and structure to your marketing efforts, making sure every action is purposeful, efficient, and aligned with your business goals.
Stay Ahead of the Game
We don’t wait for opportunities to fall in our lap. By spotting challenges and seizing opportunities early, we keep your marketing efforts ahead of the curve and adaptable to change.
Respect the Dream
We don’t have our own agenda. We honor your company’s vision and mission, dedicating ourselves to making them a reality with the same passion as you.
Get Dirty
We don’t just offer opinions and stand aside. Through continuous leadership and coaching, we work alongside you, tackling challenges head-on and helping to right the ship if it gets off course.
What does a fractional CMO do?
A fractional CMO focuses on solving larger problems. This is not a person you hire to publish content, write emails, or manage your social media. A fractional CMO will help you determine your overall marketing strategy and what you should do to execute. This includes creating an overall marketing plan, building and leading a marketing team, managing the company brand marketing efforts, your channel marketing strategies, and reporting on the results.
How does a fractional CMO work?
A fractional CMO is an independent contractor you hire for a set amount of time to help you solve your biggest marketing problems. Our offerings span 3, 6, and 12 months with options for single or half day sessions.
How much should you pay a fractional CMO?
This all depends on what you need accomplished and, of course, what you can afford. Remember, this is an individual who will be working on your biggest road blocks to company growth. If you were to get past those roadblocks, how much revenue will that bring in? From that number, determine what your gross margin is and how much of that you are willing to spend to achieve that revenue. 10% is a common benchmark but every company is different.
Is a fractional CMO worth it?
We may be biased but, YES! Most small to medium sized businesses don’t have the budget to hire a full-time CMO in the range of 6 figures. A fractional CMO can help you achieve results without the full-time bill.
Why hire a fractional CMO?
Not only is a fractional CMO more affordable, they are also an excellent way to get an outside perspective. If you’re a business owner, it can be difficult to see what really needs to be done. Fractional CMOs also bring in a wealth of experience and knowledge of marketing you won’t get by simply hiring a marketing manager or social media specialist. Those roles are tactical. For them to work, you need a solid strategy to guide their work.
What's the difference between a fraction CMO and an agency?
Every agency is different but, in our experience, they only focus on a specific area or tactic of marketing. For example, an email marketing agency is going to know when to send emails, which subject lines motivate people to open emails, and how to get people to click. Your brand elements, brand voice, image guidelines, and—most importantly—your target market all comes from a clearly defined strategy. Many agencies may offer to help with a strategy but they’re going to be focused on checking the boxes to get the emails sent. A fractional CMO will help you develop a “30,000 foot view” which creates efficiency across your marketing tactics saving you time and money.