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Get a Grip on Your Marketing

Expert marketing leadership without the full-time cost.

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WHAT I ACTUALLY DO FOR YOUR BUSINESS

You get a senior marketing leader without the cost or commitment of hiring full-time.
My job is to give your business direction, clarity, and a plan that your team can actually follow.

Here’s what that looks like:

  • I build your long-term marketing strategy so everyone knows the priorities.
  • I figure out exactly what you need to execute the plan.
  • I help you hire the right people and bring on the right partners.
  • I make sure your tools, systems, and processes actually work together.
  • I review your KPIs, interpret what they mean, and guide the next move.
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And here’s what I’m not doing:

  • Day-to-day posting on social
  • Writing blogs, emails, or ads
  • Designing graphics
  • Managing every individual task or report

YOUR MARKETING LEADER

Jason DeArmond

Jason DeArmond is a seasoned marketing professional with over 15 years of experience. He has established himself as an expert in driving brand development, strategic planning, and growth marketing. Jason’s deep understanding of both B2B and B2C markets, positions him as a valuable asset to any marketing endeavor.

Jason’s expertise spans various areas of marketing, including social media, content, influencer marketing, email marketing, inbound strategies, and eCommerce. With a strong background in graphic design, he brings a unique creative perspective to his strategic initiatives. His leadership and hands-on experience ensure that clients receive tailored marketing strategies that drive results and build brand equity.

I’m just really happy with how willing [Jason is] to jump in and solve problems. Across the board, if something needs to get done, [he’s] more than willing to step in and make it happen.

-Landon, DRT Motorsports

The expertise and knowledge [Jason] brought pointed us in the right direction. In to areas we otherwise wouldn’t have explored, or it would have taken us a long time to get there.

– Dustin W., Dirt King Mfg.

What caught me the most was watching how he manages people, the systems he uses, how he holds people accountable. It’s all very organized…Marketing is now kind of the thing that I’m looking at to replicate in other areas of the business

-Cole, Turn Offroad

LET’S GET YOUR MARKETING UNDER CONTROL

In the first 90 days, we build the plan you’ve been missing. The one that finally explains what to do, why it matters, and what comes next. After that, stick with me for 6 or 12 months so the plan actually gets executed and your growth isn’t left to chance.

PACKAGES

In 90 days, you will have clarity, alignment, and a documented path forward.

We step in as senior marketing leadership to design how marketing should actually work inside your business.

YOU GET:

  • Customized Number 2 Marketing Plan
  • Clear priorities tied to business goals
  • Messaging, channels, and tactical focus defined
  • Established weekly execution sessions (13 total)
  • On-call strategic guidance*

Best for: Teams that need clarity, alignment, and a strong plan before moving into execution.

This engagement moves you from clarity to consistency.

We don’t just define the strategy, we stay involved long enough to ensure it’s applied, adjusted, and reinforced as real decisions are made.

YOU GET:

  • Everything in Marketing Foundation
  • 13 additional weekly execution sessions (26 total)
  • Quarterly priorities that actually get done
  • One quarterly planning session
  • On-call strategic guidance*
  • Phase Review at month 6: A structured assessment of system health, team capacity, and what the next phase of your marketing needs to look like.

Best for: Teams that want senior-level guidance and accountability while building confidence in their internal execution.

Random acts of marketing become an organized system.

Includes everything in Marketing Foundation and Marketing Alignment, plus six months of strategic oversight that turns your plan into a self-running marketing function.

YOU GET:

  • Everything in Marketing Foundation and Marketing Alignment
  • Weekly marketing touchpoint (scales from execution to oversight as your team matures)
  • Two additional quarterly planning sessions (3 total)
  • Annual planning session
  • Role definition and hiring support
  • Ongoing guidance and decision support*

Ready to bring execution in-house or add it through Number 2? We’ll build that transition into the plan.

Best for: Founders ready to build a marketing function that runs without them.

*If short calls or emails are needed for clarification and questions, we won’t leave you hanging.
Prices do not include additional expenses such as travel and meeting space rental.

…OR FOCUS ON ONE THING

Big change doesn’t always require a big commitment. In just 60 minutes, we can uncover the clarity that reshapes your marketing: whether it’s zeroing in on the right customers, sharpening the message that makes them act, or mapping the journey that turns interest into revenue. These aren’t theoretical exercises. You’ll leave with a clear document that captures your breakthrough and keeps your team aligned.

SESSIONS

Get crystal clear on who your best customers really are — what they want, why they buy, and how to reach them. In 60 minutes, we’ll build a simple persona profile your team can use to focus every message, campaign, and sales effort.

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If your pitch, website, or ads aren’t landing, the problem isn’t your product; it’s your message. Together we’ll strip away the fluff and create a one-liner, positioning statement, and headline you can put to work immediately.

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Leads slipping through the cracks? We’ll map your customer journey from first touch to repeat purchase, pinpoint the drop-off points, define the correct channels, and highlight the 2–3 fixes that will make the biggest difference. 

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If we move forward into a larger engagement within 30 days, the session fee is credited toward your first month.

Prices do not include additional expenses such as travel and meeting space rental…or lunch.

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Core Values

Our core values are no joke. They guide us in all of our decisions and interactions. If we ever deviate from them, we expect anyone affected to call us out so we can make it right.

FAQ

Frequently asked questions

No. My job is leadership, not production. I give your team clear direction, make sure everyone knows the priorities, and guide decisions so the work actually supports your goals. Your team (or partners) handles the day-to-day execution.

Absolutely. Most businesses don’t need a whole new team—they need alignment. I work with your internal staff, vendors, and agencies to keep everyone pointed in the same direction and working toward the same outcomes.

We build the plan. You’ll walk away knowing what to focus on, what to ignore, and how to turn your marketing into predictable momentum. After that, ongoing leadership keeps the plan moving.

Yes. If you need new talent—internal or external—I help define the role, review applicants, and make sure you’re choosing the right people for the plan we built.

Not unless you want to. My role is to make sure you’re getting value from everyone involved and that their work fits the bigger plan. If someone isn’t a fit, I’ll tell you and help you find a better option.

Typically once a week. Enough to keep momentum without adding more meetings to your life. Between meetings, I stay available for decisions, guidance, and keeping the team on track.

Owner-led companies doing at least a few million in revenue who want structure, clarity, and steady growth—without hiring a full-time executive.

Your team knows exactly what to do. Your marketing finally lines up with your goals. And decisions stop feeling like guesses.

You’re on the right track!

Let’s get together for a few minutes to see where your marketing needs improvement and how Number 2 can help.