As a business owner, you already have your hands full. You’re handling marketing, operations, sales, finance… and don’t feel like you have control of any of them. Now keep track of the latest Meta ads updates. With marketing, hiring anagency to drive traffic to your Shopify store and generate sales is a reasonable move. The […]
Category Archives: Uncategorized
07
Apr
Apr
Your agency might be fighting Meta ads Andromeda algorithm and you’re paying them to do it. I’ve been going back and forth with a Meta Business Partner agency about why my client’s account has seven active campaigns, duplicate creative running across several of them, and a manually segmented funnel structure that Meta itself has been […]
02
Jan
Jan
Annual revenue goals are a joke. There’s no way to predict what’s coming in the next year. Setting them and then being held accountable is, frankly, insane. In the Private Equity (PE) world, it’s borderline abusive. There’s no easier or lazier way for management to dodge responsibility than to point at a revenue goal set […]